Meet the Team

Aren Grimshaw

Aren Grimshaw

Managing Director

I’m fascinated by how a company or organisation can change its fortunes and even undergo a transformation by looking at a challenge in a different way and by behaving in different ways.

I find people more interesting than platforms and applications and I think ‘why’ is a better question than ‘how’.

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Simon Minchin

Simon Minchin

Creative Director

I like to make a difference. I like to work with clients rather than for them. I think my role is to see the wood for the trees; to make thinking, communicating and doing as simple as possible, rather than as clever as possible.

Marketing messages that can be sent for minimal cost all too often have minimal thought behind them. Target markets that can be analysed are often not understood. Brands that appear in a dozen digital spaces are often fragmented.

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