In what will hopefully become a regular feature I look at some of the top stories from the world of digital and social media over the past seven days. Facebook Bluetooth Beacons. Facebook have announced the launch of their own […]
One of the great attractions of social media is that it offers the possibility, through re-Tweets or shares, to reach millions of people with a single marketing message for little or no media cost. Viral marketing and the meme are […]
VisitCornwall, the Cornwall Development Company tourism service, has launched its new micro site, www.ilovecornwall.com, following a complete review of its online and social media presence with Social Media consultant and trainer, Aren Grimshaw. For the first time VisitCornwall has developed […]
Organisations regularly come to me for advice on setting up or maintaining a presence on social networks such as Facebook and Twitter; however, when it comes down to it, I always explain it should be the last thing on their mind.
Any Twitter user will tell you that Twitter becomes useful when you know how to filter or select the information you want to receive. No one that I know watches the 'public timeline', an amalgamation of every message sent over Twitter. Instead we select those we want to follow and filter for mentions of information of value to us.