Too often remarketing campaigns are used as a lazy marketing tactic to beat potential customers into a form of submission, bored of seeing your ads and willing to do anything to just make them stop. But it doesn’t have to […]
Social media marketing is no longer something new and untested; however, many marketers are still relying on anecdotal evidence to demonstrate the value of their activity. Recent surveys still show that almost half of marketers haven’t been able to demonstrate […]
As an ecommerce store owner you’re looking to drive the greatest return for every pound you spend on marketing. Your success relies on attracting the right type of traffic to your website, driving repeat visits and sales, as well as […]
Surely one of the biggest attractions of social media is that it is a do-it-yourself kind of thing, or at the very least, do-it-in-house – yet organisations still turn to agencies to manage their advertising. Why?
Facebook Advertising has come a long way from the days of badly targeted Page Like and Post Engagement Campaigns. We reveal three of the lesser know Facebook Campaign Objectives that could drive new sales in your business.
Marketing consultancy, Minchin & Grimshaw, have helped Fifteen Cornwall deliver one of its busiest Novembers to date following a successful Facebook advertising campaign to promote its Autumn lunch offer.
Perhaps more than any other area of business, the world of marketing is absolutely stuffed full of aphorisms and pithy sayings. From David Ogilvy’s famous quip that, ‘The consumer isn’t a moron. She is your wife’, all the way up […]
Pouting selfies, second hand baby clothes and game requests swamping your Facebook news feed? It’s time to follow our 8 steps to a better Facebook news feed.
Facebook’s News Feed is constantly updating with the latest stories from your network. But have you ever wondered how they get there? With yet more changes announced this week I will be exploring in this blog post how Facebook’s algorithm […]