Aren's Blog , Blog , Social Media , Social Media Strategy
July 23, 2016
Are your social media efforts a waste of money?
Social media marketing is no longer something new and untested; however, many marketers are still relying on anecdotal evidence to demonstrate the value of their activity. Recent surveys still show that almost half of marketers haven’t been able to demonstrate […]
Aren's Blog , Blog , Facebook Advertising , Social Media
July 14, 2016
Conversion Tracking: The Key to Measuring Your Results on Facebook
Whether you own an ecommerce store, service based business or bricks and mortar store, Facebook Conversion tracking is key to measuring the impact of your Facebook advertising activity.
Aren's Blog , News
March 6, 2016
Brewery’s Online Sales Boosted by Facebook Advertising
St Austell Brewery has seen a 774% return on investment from Facebook advertising trials over the Christmas period, with the help of Cornwall based marketing consultancy, Minchin & Grimshaw.
Helen's report at first seems to have some pretty compelling evidence; under 5% of social media users refer to social media in making purchasing decisions across a number of purchase categories ranging from travel to banking. However, on closer inspection of the study there are a number of factors which make this report less substantial than it may at first appear.
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