Aren's Blog , Blog , Facebook Advertising , Social Media
July 14, 2016
Conversion Tracking: The Key to Measuring Your Results on Facebook
Whether you own an ecommerce store, service based business or bricks and mortar store, Facebook Conversion tracking is key to measuring the impact of your Facebook advertising activity.
Helen's report at first seems to have some pretty compelling evidence; under 5% of social media users refer to social media in making purchasing decisions across a number of purchase categories ranging from travel to banking. However, on closer inspection of the study there are a number of factors which make this report less substantial than it may at first appear.
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