Aren's Blog , Blog , Social Media , Social Media Strategy
July 23, 2016
Are your social media efforts a waste of money?
Social media marketing is no longer something new and untested; however, many marketers are still relying on anecdotal evidence to demonstrate the value of their activity. Recent surveys still show that almost half of marketers haven’t been able to demonstrate […]
Blog , Simon's Blog , Web
October 27, 2015
“Think global, act local”
Perhaps more than any other area of business, the world of marketing is absolutely stuffed full of aphorisms and pithy sayings. From David Ogilvy’s famous quip that, ‘The consumer isn’t a moron. She is your wife’, all the way up […]
Facebook’s News Feed is constantly updating with the latest stories from your network. But have you ever wondered how they get there? With yet more changes announced this week I will be exploring in this blog post how Facebook’s algorithm […]
Blog , Social Media , Social Media Strategy
December 6, 2011
Facebook: Why marketers need to get real!
One of the most common questions I get asked when presenting on the subject of Social Media is “What will be the next big thing?”, it was a version of this question, ““What’s going to be the next Facebook?” that formed […]
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