Blog , News , Press Release , Social Media , Social Media Strategy
December 8, 2011
Video: How a small company made big change happen
Earlier in the year I had the chance to present alongside a host of inspiring speakers at the Like Minds conference in Exeter. The video below is the recording taken during my talk, along with the original description posted on […]
Blog , Social Media , Social Media Strategy
October 4, 2010
Why Facebook or Twitter should be the last thing on your mind
Organisations regularly come to me for advice on setting up or maintaining a presence on social networks such as Facebook and Twitter; however, when it comes down to it, I always explain it should be the last thing on their mind.
Blog , Social Media
September 8, 2010
Protecting your Online Reputation (Presentation)
I regularly get asked to present on behalf on a range of topics associated with Social Media, and potentially one of the most universal areas I talk about is the subject of online reputation (also known as 'digital reputation').
This is a subject which not only applies to us as businesses, but to all of as individuals.
Helen's report at first seems to have some pretty compelling evidence; under 5% of social media users refer to social media in making purchasing decisions across a number of purchase categories ranging from travel to banking. However, on closer inspection of the study there are a number of factors which make this report less substantial than it may at first appear.
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