Too often remarketing campaigns are used as a lazy marketing tactic to beat potential customers into a form of submission, bored of seeing your ads and willing to do anything to just make them stop. But it doesn’t have to […]
Social media marketing is no longer something new and untested; however, many marketers are still relying on anecdotal evidence to demonstrate the value of their activity. Recent surveys still show that almost half of marketers haven’t been able to demonstrate […]
There is one, tried and tested, guaranteed way to get more business on Facebook. However, time and time again businesses ignore this method for more complicated, ineffective practices. The truth is, the secret of Social Media success comes down to […]
Waking this morning, turning as I normally do to check the latest emails, social media updates and notifications on my mobile, I had the painful realisation that I had slipped into the world of Nathan Barley – and I am […]
Earlier in the year I had the chance to present alongside a host of inspiring speakers at the Like Minds conference in Exeter. The video below is the recording taken during my talk, along with the original description posted on […]
One of the most common questions I get asked when presenting on the subject of Social Media is “What will be the next big thing?”, it was a version of this question, ““What’s going to be the next Facebook?” that formed […]
Organisations regularly come to me for advice on setting up or maintaining a presence on social networks such as Facebook and Twitter; however, when it comes down to it, I always explain it should be the last thing on their mind.