Too often remarketing campaigns are used as a lazy marketing tactic to beat potential customers into a form of submission, bored of seeing your ads and willing to do anything to just make them stop. But it doesn’t have to […]
Social media marketing is no longer something new and untested; however, many marketers are still relying on anecdotal evidence to demonstrate the value of their activity. Recent surveys still show that almost half of marketers haven’t been able to demonstrate […]
Whether you own an ecommerce store, service based business or bricks and mortar store, Facebook Conversion tracking is key to measuring the impact of your Facebook advertising activity.
Facebook Advertising has come a long way from the days of badly targeted Page Like and Post Engagement Campaigns. We reveal three of the lesser know Facebook Campaign Objectives that could drive new sales in your business.
There is one, tried and tested, guaranteed way to get more business on Facebook. However, time and time again businesses ignore this method for more complicated, ineffective practices. The truth is, the secret of Social Media success comes down to […]
Earlier in the year I had the chance to present alongside a host of inspiring speakers at the Like Minds conference in Exeter. The video below is the recording taken during my talk, along with the original description posted on […]
One of the most common questions I get asked when presenting on the subject of Social Media is “What will be the next big thing?”, it was a version of this question, ““What’s going to be the next Facebook?” that formed […]
Organisations regularly come to me for advice on setting up or maintaining a presence on social networks such as Facebook and Twitter; however, when it comes down to it, I always explain it should be the last thing on their mind.
Any Twitter user will tell you that Twitter becomes useful when you know how to filter or select the information you want to receive. No one that I know watches the 'public timeline', an amalgamation of every message sent over Twitter. Instead we select those we want to follow and filter for mentions of information of value to us.