Aren's Blog , Blog
January 7, 2019
If I were you, I wouldn’t start from here.
Having a powerful vision for your business is at the core of putting together a strategy that will enable you to achieve your business ambitions in 2019, but the strategic plan is in many ways only the map you will […]
Aren's Blog , Facebook Advertising
August 15, 2018
Improved Professional Targeting Options on Facebook
As we are all aware Facebook is in a constant state of change; how it works and performs today will not be exactly how it operates tomorrow.
Aren's Blog , Blog , Facebook Advertising , Social Media , Social Media Strategy
August 31, 2016
Remarketing as a strategy and not a tactic
Too often remarketing campaigns are used as a lazy marketing tactic to beat potential customers into a form of submission, bored of seeing your ads and willing to do anything to just make them stop. But it doesn’t have to […]
Aren's Blog , Blog , Social Media , Social Media Strategy
July 23, 2016
Are your social media efforts a waste of money?
Social media marketing is no longer something new and untested; however, many marketers are still relying on anecdotal evidence to demonstrate the value of their activity. Recent surveys still show that almost half of marketers haven’t been able to demonstrate […]
Aren's Blog , Blog , Facebook Advertising , Social Media
July 14, 2016
Conversion Tracking: The Key to Measuring Your Results on Facebook
Whether you own an ecommerce store, service based business or bricks and mortar store, Facebook Conversion tracking is key to measuring the impact of your Facebook advertising activity.
Aren's Blog , Blog , Facebook Advertising
June 14, 2016
Facebook Dynamic Advertising for Ecommerce
As an ecommerce store owner you’re looking to drive the greatest return for every pound you spend on marketing. Your success relies on attracting the right type of traffic to your website, driving repeat visits and sales, as well as […]
Aren's Blog , Blog , Facebook Advertising
April 5, 2016
Facebook to end the 20% text rule for ads?
It appears that Facebook may be removing its 20% text rule for advertising posts, in favour of a weighted system that restricts the reach of ads in accordance with the volume of text used.
Aren's Blog , Blog , Facebook Advertising
March 23, 2016
Why would you hire an agency if you want to advertise on social media?
Surely one of the biggest attractions of social media is that it is a do-it-yourself kind of thing, or at the very least, do-it-in-house – yet organisations still turn to agencies to manage their advertising. Why?
Aren's Blog , News
March 6, 2016
Brewery’s Online Sales Boosted by Facebook Advertising
St Austell Brewery has seen a 774% return on investment from Facebook advertising trials over the Christmas period, with the help of Cornwall based marketing consultancy, Minchin & Grimshaw.
Aren's Blog , Blog , Facebook Advertising , Social Media
December 5, 2015
3 Types of Facebook Campaign you never knew existed
Facebook Advertising has come a long way from the days of badly targeted Page Like and Post Engagement Campaigns. We reveal three of the lesser know Facebook Campaign Objectives that could drive new sales in your business.
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