Earlier in the year I had the chance to present alongside a host of inspiring speakers at the Like Minds conference in Exeter. The video below is the recording taken during my talk, along with the original description posted on […]
One of the most common questions I get asked when presenting on the subject of Social Media is “What will be the next big thing?”, it was a version of this question, ““What’s going to be the next Facebook?” that formed […]
Business and individuals interested in maximising opportunities through mobile technology are being encouraged to attend the south west’s first Mobile Marketing Conference, which will take place at the Eden project next Wednesday [12 October].
VisitCornwall, the Cornwall Development Company tourism service, has launched its new micro site, www.ilovecornwall.com, following a complete review of its online and social media presence with Social Media consultant and trainer, Aren Grimshaw. For the first time VisitCornwall has developed […]
Organisations regularly come to me for advice on setting up or maintaining a presence on social networks such as Facebook and Twitter; however, when it comes down to it, I always explain it should be the last thing on their mind.
Any Twitter user will tell you that Twitter becomes useful when you know how to filter or select the information you want to receive. No one that I know watches the 'public timeline', an amalgamation of every message sent over Twitter. Instead we select those we want to follow and filter for mentions of information of value to us.
Helen's report at first seems to have some pretty compelling evidence; under 5% of social media users refer to social media in making purchasing decisions across a number of purchase categories ranging from travel to banking. However, on closer inspection of the study there are a number of factors which make this report less substantial than it may at first appear.