Simon Minchin

Using the experience I gained from working with such iconic brands as Nike and Guinness, I now work with businesses in Cornwall and the South West providing advice and insights on how to define, manage and promote their brand.

The new technologies and channels that are available to businesses today offer companies of all sizes the ability to reach their customers and potential customers with the velocity and accuracy that was previously the preserve of multinationals, but that activity is only truly effective when it is based on an accurately defined brand.

The process of defining the values and attributes of a client’s brand and developing strategic planning that comes from that is the most important service that I can offer our clients. This is the thinking that underpins every other activity be it a website redesign or a campaign of print advertising.

Following on from the planning process I support clients to produce the materials and assets that they need to bring the strategy to life.

Creative thinking – in the form of web design, concept and content generation – is a central part of the input that I offer clients; work that is not only effective but has won almost 50 national and international creative awards including D&AD and Campaign Print and Poster.

I like to make a difference. I like to help clients see the wood for trees and I appreciate the opportunities I have been given to mentor a few of our clients.

I look forward to talking with you as to how we might help your business achieve its full potential.

Simon Minchin

Marketing strategy. Brand management. Advertising audits. Creative advertising. Creative direction. Copy writing. Articles.