Improved Professional Targeting Options on Facebook

As we are all aware Facebook is in a constant state of change; how it works and performs today will not be exactly how it operates tomorrow.

Targeting – how and why individuals are targeted with advertising messages – has come under a lot of scrutiny in recent months and it would be fair to assume that this post is about the removal of targeting features.

However, it’s just the opposite.

Facebook has announced the introduction of new interest segments to help advertisers target professional audiences more accurately; good news particularly if you are in a B2B environment.

Page Admins can be now be targeted by segment, such as Retail Page admins, Food and Restaurant, Travel and Tourism, plus many more.

Other targeting segments such as Employer, Job Title, School and Field of Study have been reinstated, and in some cases even improved and supplied with more detailed segmentation. It appears that there may well be more to come too.

Whilst none of these changes are earth shattering, they do illustrate a point, Facebook is incredibly complex. That complexity allows it to be an extremely powerful marketing tool – but only if it’s used to its best advantage, and that means keeping up with the day to day changes. Doing that can be a 24-hour a day job. Fortunately for our clients, it is our 24-hour a day job, so that they can concentrate on running their business.

If you would like to know how Facebook Targeted Marketing can bring about big changes to your business, please just get in touch.


About the Author

I’m fascinated by how a company or organisation can change its fortunes and even undergo a transformation by looking at a challenge in a different way and by behaving in different ways.

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