Aren's Blog , Blog
December 31, 2013
How to achieve everything you want in 2014
As we say goodbye to 2013 you might well be taking a moment to reflect on the year that has passed, identifying what has worked and what hasn’t, making plans for an even better 2014. You might decide to kick […]
Blog , Simon's Blog
December 31, 2013
Out with the old, in with the new.
2013 slips gently into tomorrow. Today is the last day of the old year. For those of us in the Northlands, it’s also right in the middle of our winter season. Our celebrations, and our thoughts, are about survival and […]
Blog , Simon's Blog
December 18, 2013
Has business been thinking ‘free media’ rather than social media? Well, that might have to change.
Changes in the algorithm determining what appears in Facebook’s news feed have seen the number of people seeing posts from some brands drop by as much as 88%. Ironically, I found out about it because it came up in my […]
Blog , Simon's Blog
December 10, 2013
Herding kittens
5 handy hints on how to manage creativity and the creative process in yourself and others. In marketing, in business, in music and food; we all know the value of creativity. In almost all forms of human endeavour, we understand […]
Aren's Blog , Blog
December 6, 2013
Rory Sutherland. Radical, robust and often right.
A couple of weeks ago I was lucky enough to be attending Like Minds at the Digital Marketing Show in London when Rory Sutherland took to the stage. The room was far from full when he began, but as he […]
Blog , Simon's Blog
December 3, 2013
Viral marketing, the meme and 1982
One of the great attractions of social media is that it offers the possibility, through re-Tweets or shares, to reach millions of people with a single marketing message for little or no media cost. Viral marketing and the meme are […]
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