There is one, tried and tested, guaranteed way to get more business on Facebook.
However, time and time again businesses ignore this method for more complicated, ineffective practices. The truth is, the secret of Social Media success comes down to one simple tip.
So, right now you might be thinking it all sounds too be good to be true. That I’m going to take you down another one of those “Pay $99 to join my one time, all exclusive webinar” or perhaps an offer to join my new “Social Media Circle, strictly limited to you and just 1,000 of your friends”.
Well I’m sorry to disappoint, but it really is as simple as one line of advice. And I’m not going to be asking you to put down any money, spend any time listening to my webinar, or inviting you to a club to hear it.
The secret to winning at Social Media is really quite simple. It can be boiled down to just 6 words.
“Provide a good product or service.”
Now, of course that is never as fun as integrating your Twitter feed with your Facebook Fan Page. Hiring your designer to produce a new fancy cover photo for your Google+ page or inviting 10 of your friends to dance in the street on Saturday as part of your flashmob for YouTube. But trust me: it works.
Live up to your hype
During the past few weeks I’ve watched with interest as a series of new eateries have used social media platforms to build interest in their new venues. They have used the full mix of great and engaging content, building suspense and interest, a carefully constructed tone of voice and supported all this with paid-for advertising and sponsored stories.
On the surface their efforts appear to have been highly effective: customers have been flocking to them to try out the new dishes for themselves. But it’s when these customers leave that the real results of their efforts can be seen. It’s what the customer actually thinks about the product or service that matters to their long term success – not what the social media manager said about them during the lead up.
So what did the customer say?
Now it may be that these customers’ experiences were unusual or unfair, only time will tell. However, it is important for those businesses to take the feedback on board and ensure that they have a process to deal with them.
If it turns out these venues can’t live up to the hype they created, no amount of social media is going to help them.
You might be thinking this only applies to food businesses, but take a look for yourself. The Facebook news feed, just like other social platforms, is littered with examples of companies who put hype before delivering a better product or service.
Marketing your business on social media will go a long way to bringing those first and important customers to your door, only a good product or service can keep them coming back.
Have you had a bad experience with a product or brand that looked good on Social Media? Add your story in the comments below.
- If I were you, I wouldn’t start from here. ( January 7, 2019 )
- Remarketing as a strategy and not a tactic ( August 31, 2016 )
- Proactive or reactive. Which best describes your marketing? ( August 17, 2016 )
- Are your social media efforts a waste of money? ( July 23, 2016 )
- Conversion Tracking: The Key to Measuring Your Results on Facebook ( July 14, 2016 )