I’m fascinated by how a company or organisation can change its fortunes and even undergo a transformation by looking at a challenge in a different way and by behaving in different ways.
I find people more interesting than platforms and applications and I think ‘why’ is a better question than ‘how’.
With a broad experience in sales, marketing, media and public relations roles, spanning more than ten years in a variety of business environments. I now work with organisations of all sizes to leverage the greatest value from integrating Social Media into their marketing strategy.
Whether I am engaged in a training role, as a consultant or a strategist it’s always apparent to me that people, plans and practices have to work together in order to produce the greatest benefit.
Working with a UK based tech company, the strategy I produced on their behalf increased new business enquiries through social networks by 500% and the average order value by 100%, leading to a 500% increase in turnover over 4 years.
In running presentations and training courses that have been attended by over two thousand delegates, I have consistently received the highest possible satisfaction scores in feedback surveys.
A regional business title saw its site visits rise from barely 200 a month to over 5,000 visits per month over two years as a result of building a community around their core web site and fostering positive interactions within their community.
As Twestival Regional Coordinator for South West & Wales, I helped the region raise £20,000+ of the UK total of £62,000. (A Twestival or Twitter Festival aims to put social media to use by raising money for social good.)
Connect with Aren
Institute of Direct & Digital Marketing
Aren's Latest Blogs
- Aug 31
Too often remarketing campaigns are used as a lazy marketing tactic to beat potential customers into a form of submission,
- Jul 23
Social media marketing is no longer something new and untested; however, many marketers are still relying on anecdotal evidence to
- Jul 14
Whether you own an ecommerce store, service based business or bricks and mortar store, Facebook Conversion tracking is key to
- Jun 14
As an ecommerce store owner you’re looking to drive the greatest return for every pound you spend on marketing. Your
- Apr 05
It appears that Facebook may be removing its 20% text rule for advertising posts, in favour of a weighted system
- Mar 23
Surely one of the biggest attractions of social media is that it is a do-it-yourself kind of thing, or at