Social media marketing is no longer something new and untested; however, many marketers are still relying on anecdotal evidence to demonstrate the value of their activity. Recent surveys still show that almost half of marketers haven’t been able to demonstrate […]
5 handy hints on how to manage creativity and the creative process in yourself and others. In marketing, in business, in music and food; we all know the value of creativity. In almost all forms of human endeavour, we understand […]
One of the most common questions I get asked when presenting on the subject of Social Media is “What will be the next big thing?”, it was a version of this question, ““What’s going to be the next Facebook?” that formed […]
Organisations regularly come to me for advice on setting up or maintaining a presence on social networks such as Facebook and Twitter; however, when it comes down to it, I always explain it should be the last thing on their mind.
Any Twitter user will tell you that Twitter becomes useful when you know how to filter or select the information you want to receive. No one that I know watches the 'public timeline', an amalgamation of every message sent over Twitter. Instead we select those we want to follow and filter for mentions of information of value to us.
Helen's report at first seems to have some pretty compelling evidence; under 5% of social media users refer to social media in making purchasing decisions across a number of purchase categories ranging from travel to banking. However, on closer inspection of the study there are a number of factors which make this report less substantial than it may at first appear.