Surely one of the biggest attractions of social media is that it is a do-it-yourself kind of thing, or at the very least, do-it-in-house – yet organisations still turn to agencies to manage their advertising. Why?
There are hundreds, actually thousands, of job vacancies being posted online for Creative Technologists. Ad agencies and marketing companies are crying out for them. What do they do? Why do they do it? And does your business need them?