Social Media Audit
We offer one of the most comprehensive Social Media Audits for organisations looking to gain a better understanding of the impact of their social media efforts.
We can perform an audit on an individual or multiple accounts, across a variety of platforms and channels, drawing on data recorded within the networks themselves, via third-party software and on services such as Google Analytics.
As standard our audits look at both the qualitative and quantitative aspects of performance, providing you with expert analysis on areas such as:
- Tone of Voice
- Use of Imagery
- Audience Reach & Engagement
- Audience Profile
- Business Impact & Return on Investment
Our analysis draws on data recorded over at least two-periods, revealing any trends within the data over time. The numbers recorded often provide a benchmark, enabling more detailed monitoring of effectiveness going forwards.
Our findings are summarised in written reports and tables, with detailed guidance on any improvements to be made. A meeting always follows completion to run through the report and recommendations, answering any questions you might have.
Recommendations focus on how you can better use social media tools to achieve tangible business success, using your own business goals as the measure of that success.
We avoid purely social metrics as an indicator of success wherever possible, instead focusing in on areas such as Cost Per Acquisition (CPAs), Website Click-Through Rates (CTRs), Website Visit Duration, New vs. Returning Traffic from Social Sources, Completed Sales, Bookings or Enquires.
To discuss how we might help you understand the impact of your social media efforts get in touch with us today.