At Minchin & Grimshaw what we do is rather dependant on who we do it for, and what they want to achieve.
Some of the marketing services we provide are summarised below, more information can be found on each of their respective pages.
From our perspective, the process of marketing has to start with your business. Yes, we know about ‘best practice’ and the latest trends. We’ve heard all the marketing buzzwords and we even know what most of them mean; but that doesn’t mean that any of that is right for your business.
The first job of the marketing consultant is to ask questions, not to give answers.
Marketing is the conversation between you and your customers, clients and potential customers about the benefits and values of your product, service or brand.
That conversation is going to take place over an extended period of time. It is going to take place on different platforms, in different media and might address quite a few different topics.
A marketing strategy is a plan to manage, focus and measure that conversation. To make sure that it keeps saying the right things at the right time to the right people.
“Half the money I spend on advertising is wasted. The problem is that I don’t know which half.”
It’s such an apt and memorable quote that most people will have heard it. It’s usually attributed to William Lever, the founder of Unilever. The quote comes from the 1900’s, but it’s probably just as true today as it was then.
We live in the time of ‘Big Data’. But the question is, why?
Web traffic statistics. Sales data. CRM data. Financial figures and marketing numbers. Businesses amass a huge amount of data from a dizzying number of sources.
Somewhere, buried in all that data are some truths about your business with the potential to add directly to the bottom line. The only problem is, how do you dig down through all those the figures and find out what they are?