Aren's Blog , Facebook Advertising
August 15, 2018
Improved Professional Targeting Options on Facebook
As we are all aware Facebook is in a constant state of change; how it works and performs today will not be exactly how it operates tomorrow.
Aren's Blog , Blog , Facebook Advertising , Social Media , Social Media Strategy
August 31, 2016
Remarketing as a strategy and not a tactic
Too often remarketing campaigns are used as a lazy marketing tactic to beat potential customers into a form of submission, bored of seeing your ads and willing to do anything to just make them stop. But it doesn’t have to […]
Aren's Blog , Blog , Facebook Advertising , Social Media
July 14, 2016
Conversion Tracking: The Key to Measuring Your Results on Facebook
Whether you own an ecommerce store, service based business or bricks and mortar store, Facebook Conversion tracking is key to measuring the impact of your Facebook advertising activity.
Aren's Blog , Blog , Facebook Advertising
June 14, 2016
Facebook Dynamic Advertising for Ecommerce
As an ecommerce store owner you’re looking to drive the greatest return for every pound you spend on marketing. Your success relies on attracting the right type of traffic to your website, driving repeat visits and sales, as well as […]
Aren's Blog , Blog , Facebook Advertising
April 5, 2016
Facebook to end the 20% text rule for ads?
It appears that Facebook may be removing its 20% text rule for advertising posts, in favour of a weighted system that restricts the reach of ads in accordance with the volume of text used.
Aren's Blog , Blog , Facebook Advertising
March 23, 2016
Why would you hire an agency if you want to advertise on social media?
Surely one of the biggest attractions of social media is that it is a do-it-yourself kind of thing, or at the very least, do-it-in-house – yet organisations still turn to agencies to manage their advertising. Why?
Blog , Facebook Advertising
January 12, 2016
Reaching Local Customers with Facebook Advertising
Do you want reach people near your place of business? Do you have a shop, salon, café or restaurant that could benefit from additional footfall? Perhaps you already advertise in the local paper but you find it difficult to measure […]
Aren's Blog , Blog , Facebook Advertising , Social Media
December 5, 2015
3 Types of Facebook Campaign you never knew existed
Facebook Advertising has come a long way from the days of badly targeted Page Like and Post Engagement Campaigns. We reveal three of the lesser know Facebook Campaign Objectives that could drive new sales in your business.
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