For most people in business one of their top three reasons for conducting any sort of marketing or advertising is to find new customers. So why, when it comes to digital marketing, do so many businesses put so much money […]
There are hundreds, actually thousands, of job vacancies being posted online for Creative Technologists. Ad agencies and marketing companies are crying out for them. What do they do? Why do they do it? And does your business need them?
2013 slips gently into tomorrow. Today is the last day of the old year. For those of us in the Northlands, it’s also right in the middle of our winter season. Our celebrations, and our thoughts, are about survival and […]
Changes in the algorithm determining what appears in Facebook’s news feed have seen the number of people seeing posts from some brands drop by as much as 88%. Ironically, I found out about it because it came up in my […]
5 handy hints on how to manage creativity and the creative process in yourself and others. In marketing, in business, in music and food; we all know the value of creativity. In almost all forms of human endeavour, we understand […]