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David McGuire

Aren is full of great ideas, and is always the first with that gem of information, insight or news that just might make all the difference. What Aren doesn’t know about social media probably isn’t worth knowing… but, more valuable than that, he’s all about how you *apply* those new trends and technologies, making a real business difference. He knows which fashions are worth following and – more importantly – can spot a waste of time and money at 100 yards. A great guy, too – approachable, and always open with his insights and expertise.

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About the Author

I’m fascinated by how a company or organisation can change its fortunes and even undergo a transformation by looking at a challenge in a different way and by behaving in different ways.